In this competitive world pubs, restaurants, bars and hotels need to make the best of their premises to promote their services and offers. For example by attaching a board to the building, roping up a banner, or using an A-Board on the pavement to attract attention from passing trade.
However, if you are planning to use such means of advertising your business, you should be aware of potential restrictions.
There was outrage when York City Council recently announced a trial ban on A-Boards, from businesses reliant on such advertising to direct customers to outlets, which are often located off the beaten track. A-Boards are an economical and effective way of advertising your outlet and are used widely to advertise special offers and menu specials. So can a council ban their use?
In a nutshell the answer is yes, because most are placed on a pavement or public highway and so require permission. In most cases a trader must apply for a licence. Councils have criteria for granting licences, as well as guidelines covering the acceptable use of A Boards. A council can immediately remove an A-Board if the trader has not applied for a licence or if it is causing an unreasonable obstruction.
If you would like to know more about the dos and don’ts of A-Boards and other sorts of signage and banners commonly used by pubs, hotels and restaurants, download our best practice guide below.