Keeping on the right side of alcohol advertising guidelines

By |2018-09-14T14:32:02+01:00September 8th, 2014|

The approach taken in a recent advertisement for Estrella Beer this summer was vindicated by the Advertising Standards Authority (ASA) in August, when a complaint by the Youth Alcohol Advertising Council was not upheld. The claim was that the commercial, which featured people enjoying leisure activity, preparing and eating a meal, encouraged irresponsible drinking amongst [...]