Advertising – are you using your humour responsibly?

By |2017-10-18T13:33:54+01:00July 18th, 2014|

A WKD advertising campaign has yet again fallen foul of the Portman Group's Code of Practice. A Halloween Cocktail promotion featured a 'cocktail cauldron' which the Portman Group ruled might lead to consumers drinking from the promotional cauldron and therefore not being able to measure their alcohol intake.  When devising your advertising campaigns account must taken of [...]