A WKD advertising campaign has yet again fallen foul of the Portman Group's Code of Practice. A Halloween Cocktail promotion featured a 'cocktail cauldron' which the Portman Group ruled might lead to consumers drinking from the promotional cauldron and therefore not being able to measure their alcohol intake. When devising your advertising campaigns account must taken of [...]
Branding is crucial in terms of reinforcing advertising and promotions. However, not complying with legal regulations could devalue your brand equity.
An ASA decision against Luminar is a warning of the need to stay legal when carrying out direct marketing.
Loyalty schemes can be powerful tools for collecting customer data - but it is essential to keep on top of your legal obligations.
A case involving Marco Pierre-White demonstrated the importance of ensuring agreements are confirmed in writing in order to provide clear evidence of terms agreed, should a dispute arise.